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Operations were stifled by complete reliance on manual Excel spreadsheets and Word documents, causing data errors, lost information, and massive time waste on administrative tasks.
Manual data entry across disconnected systems was causing a 150+ hour monthly time drain and critical fulfillment errors.
Generic tools like Excel were failing to handle the complex, high-stakes requirements of jewelry inventory and dynamic pricing.
A Critical race against time to launch a functional MVP and validate product-market fit before the opportunity window closed.